According to a top executive of a globally renowned hotel chain, the hotel market in Turkey is one of the most promising in the developing markets in the world, and is seen as having significant potential. The Hilton worldwide chain has identified Turkey as being a strategic development market, and plans to add a number of hotels ranging from the economical to the more luxurious. Hilton has just opened its 18th hotel in Istanbul, and has plans for several more to be opened during the next three years.
The tourism sector in Turkey has performed very strongly recently and has grown at a much higher rate than a considerable number of other countries in Europe and the rest of the world. It currently has a capacity of 1 million beds in three star or higher quality hotels, and the Turkish Tourism Investment Association hopes this figure will rise to 1.5 million by 2023. Many of the Anatolian regions are opening up to the hospitality sector for the first time, and are likely to see considerable investments in the future.
The hotel sector is seen as being one of the most promising sectors in Turkey, and in turn feeds another 72 sectors. Turkey has seen the number of tourists visiting the country increase by nearly 11% during the first seven months, which is an increase of 10.64% compared to the same period in 2010. In 2002 it was ranked as 17th amongst the most visited tourist destinations in the world, according to the World Tourism Organisation, but by 2009 it had risen to seventh place.